How exactly does SEO work?

Let’s go step by Step:

What is SEO?

As per definition available on SEARCH ENGINE LAND, It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Here is a quick video to explain the definition better:

After definition, lets dive deep to learn more about it. SEO is mainly categorized in 2 types:

  1. On-page SEO
  2. Off-page SEO

In addition to this, the crux of the whole concept is – How Search Works?

So, before we move to On-page SEO and Off-Page SEO, let’s understand more about how search works?

On-page SEO

On-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

On-page refers to:

  • Content of a page, and
  • HTML source code of a page that can be optimized,

Factors that play a part in On-page SEO are:

Header tag, Alt & Title Tag, Internal Links are on the technical side of the things. The other 2 – Keyword & Content – make & break your SEO Strategy.

User-Friendly, Authoritative Content

As Google crawls your page, It looks to match user intent. Your content should clearly explain what product or service you’re offering, or the exact topic of your blog.

Content & SEO complement each other. Content involves the use of words:

  • Keywords, and
  • Writing for human value while still appeasing the search engines.

This is what makes the foundation of SEO and the vast majority of your on-page.

Think of content as having a conversation with your readers. Are they going to be interested or entertained? Or are they going to be bored and leave your site?

To improve your on-page and SEO to increase your traffic, content must solve a user’s problem while being well-written without spelling or grammatical errors.

Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

Here are the other on-page SEO Factors your should look into:

Off-page SEO

According to Neil Patel, “Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.

It is not just about backlinks (A common prevailed myth). Sure, backlink is one of the important factors, but there are multiple other factors that contribute to Off-page SEO:

Out of all the factors mentioned above, lets see which one are more important to Google:

Now after learning what off-page SEO is and what matter to Google when it comes to it, lets see 5 Main Strategies That Fall Into the “Off-Page SEO” Bucket:

  1. Knowing Where Your Audience “Hangs Out” Online and Actively Contributing/Participating
  2. Actively Guest Blogging/Contributing to Other Sites
  3. Building Mutually Beneficial Relationships via Outreach
  4. Citations, NAP, Reviews, etc. (for “Local SEO”)
  5. Ads – Yep, you heard that right: “ads” are a core component of off-page SEO.

Hope it helps.

PS: Some great answers on this thread. It amazing to learn others view on SEO and how does it work.

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