[Lesson 1] 权威小站SEO策略

As promised, here’s the first lesson.

作为承诺,这里的第一课。
我很高兴你决定加入这个迷你课程。我已经投入了大量的工作,为组建和ESTA我不能等你经历的一切。
在接下来的几天,你会得到5深入的从我的经验教训,将配备的策略,你需要在2016年建立一个有利可图的利基网站请不要放弃你正在做的,立即通过读什么并完成课程;相反,每天腾出一些时间,最好是当你与你所做的工作,真正专注于教训。
有几个看家的东西第一…
你可以期待一个教训,从我每2天。
我们鼓励你工作随着每节课,完成这些任务。
你会得到一个幕后的看看一些在同行业中最大的(也是最有效)的搜索引擎优化策略。
你还会看到什么是对我个人的工作。
但是,最重要的是,你将学会如何建立自己的有利可图的利基网站。
所以,我希望您有兴趣,并办理了所有课程因为我设计这个课程的是一步一步的。每节课更加强大与搜索引擎优化,的backlinking,并且一次比一次成长的利基网站的信息包装。
准备好了?
让我们跳!

我如何长大我的众网站上$ 20,000 /月+什么是工作在2017年?

5年前,在2009年,我偶然发现了一个页面盐的“秘制”,这将使每天都告诉我,我$ 500+,甚至在我睡觉。
立即上手?赚更多的钱,比我想象的可能吗?了解了“秘制”没有其他人知道?
我在!
不幸的是,我们在网络营销世界看到这样往往是那些低俗的销售页面中的一个,我没有赚到钱与他们的“系统”。
我知道…我应该用我的常识和敬而远之。但是,嘿,我甚至不知道这个词的“网络营销”的意思的时候。
尽管连续下跌的“系统”花了我的钱,我认为那一天福。
它向我介绍了网络营销的世界,使我我今天的最后我。
失败这,我了解到SEO,专门网站和AdSense后不久。我建我的第一个利基网站,它成长为一对夫妇每月几百美元在一年之内。
把它轻轻地……我完全吸引住了。
我读到的一切我得到我的手可以并不亚于我了解搜索引擎优化和建设莫非利基网站。
从那时起,我已经长大了我的实际位置的组合,以一个全职收入达到了我第一$ 10,000 +月在去年一月。
所有与AdSense。

为什么我爱的Adsense?
首要原因是因为AdSense大约是被动的,因为它得到当谈到商业模式。除了提供在线工作,让你自由外的自由,Adsense的。
我可以从字面上花费数月从做对我的网站和收入的任何工作将保持不变,甚至几个月增加。
这是使用AdSense的美感。
有没有管理,就没有必要来露面参加会议,没有必要为了赶工或向任何人提供工作……它只是静静地运行您的网站的幕后。
当然……我就不会有今天的我在哪里,如果我只是靠在椅背上是满意的被动收入我的网站每个月都带来英寸
我不断努力不断增长的一个月我的网站,并成长为月收入。它是如此多的乐趣,你11让球滚动。
你开始什么注意到您开始越来越多的网站…是,一旦你开始建立一些权威网站,它从该点非常迅速的增长。

搜索引擎优化的格局已经完全改变
几年前,这是可笑容易在谷歌排名。有没有沙箱新的网站,以及权威网站没有给出信用。
黑帽SEO可以很容易地推出一个新的网站,与内容100个字丢了一个网页,和炸弹它与成千上万的链接。
在接下来的一周内,他们会发现自己排名第1 ……在上面的利基一切权力巨头。
生活是不错的。
然后……谷歌改变。他们看到发生了什么事,以自己的搜索结果的质量。
他们转动。很快,每一个搜索结果是由大感的品牌和值得信赖的权威网站为主。
在薄位?无处可见。
大多数网络营销失去了所有的排名,他们所有的流量,和他们所有的收入瞬间。
这是谷歌已经发展了很多年的方式。
那么,你如何得到一个全职的收入与Adsense利基网站,在当前的条件是什么?
这就是我想在ESTA课去。

建立利基网站的老办法
在过去,建筑工地是一个利基相当简单的方法来获得到$ 100 /月的短时间内。只要你避免长尾关键词后大的竞争和Wents,很容易快速排名您的网站,并获得流量的未来良好的金额。
今天尝试使用同样的方法,我看到人们充满了无奈。
长尾搜索是不那么容易了。搜索结果是充分授权的网站无论搜索量有多小是第k

我所说的可持续的排名呢?

我的意思是没有得到排名,每当一个新的谷歌摧毁了更新得到释放。

不管你信不信,网站创建从一开始就正确方法可以经受时间的考验。事实上,它就会随着更多时间过去更强。它得到的奖励,谷歌更新得到释放,而不是由他们被拆毁。

让我们来看看有什么工作,现在,我们如何能够建立自己这些网络性能。

建立专门网站的新途径

我们必须首先认识到正在为到底有多少重量给大品牌,现在信任的机构。

我们可以建立所有我们想要的小型网站。如果我们不建立任何权力,它不会排名。它就是这么简单。搜索量与此无关。

我们必须从心态移开:
“我们怎么能扔了一些小型网站,并迅速做出几百块钱?”

难道还要建立这样一个网站?当然可以。
它是一个长期的,可持续的发展模式?号

你有没有安全。你必须接近这些类型的网站可以知道他们消灭了一天。

在2013年,我辞掉白天的工作,并开始在我的网站的全职工作。当时,他们始终只挣$ 3000 /月(100 /天$)。

但我从来没有放弃我的工作本来如果我使用建筑工地“的快捷方式。”我就算是做$ 5000 /月……如果我的网站是不是建立我就要教你在这个过程中的样子,我不能’个人有T退出。

为什么呢?因为这本来是太冒险了。我知道建在某种程度上网站这样是不可持续的。

所以….

相反,我们必须走向的心态移动:
“我们怎样才能打造出这个网站成为一个真正的业务,使每年6个位数,而且将是一个可持续的,长期的商业模式?”

好消息是,条件较好现在比以往任何时候都这样做。

人们抱怨,谷歌是死都抱怨一两件事:垃圾邮件已经死了。捷径是死的。快速的排名都死了。

但是,那些希望建立反向链接做SEO实际的正确方法,旨在建立一个真正的业务他们的网站都注意到这些可能显得比以往任何时候都更亮。

这有几个原因:

1.垃圾邮件和快速的排名都死了:还记得,当时你可以通过年龄在您全新的网站轰炸权威成千上万的链接排名胜出的网站?那些日子已经过去了。如果你是一个具有权威性的网站,你会不会被竞争对手排名超越了这些薄你失意的时候,他们不值得。

2.管理局网站被给予这么多的重量:他们考虑更多的重量比以往任何时候,以打击垃圾邮件发送者。这是有道理的。随着谷歌战斗,使他们的更高质量的搜索结果,对结果进行加权走向已经建立了这个权威可信站点。

3.可以很容易地没有联系了排名:我不是这个意思,你可以建立一个全新的网站,刚开始建设没有任何排名紧随链接。但是…如果你有一个权威网站有好域名的权威和大量的链接指向它,你可以泵出射击顶端立即页面,没有任何链接建设的内容。

因为你的网站的建立权威的,你的“内页”(后述)比其他网站页面给出更多的重量。

它需要建立一个网站,以数字4-5什么/月

一个字:权威。

成长的一个权威网站,以$ 10K /月是如此之快比更容易,建设一批小众网站加起来$ 10,000那/月。

这是一个突破,我们正在赶制的模式下来…

我们要接近我们的权威网站的方法是:

1.目标在利基市场中最大的关键词。

2.一致地构建页面的链接,这些针对大关键词。

3.建立了与内部物品的网站。

4.拉万吨长尾流量。

5.不向右走,但最终会上升我们的排名对我们的一大关键词。

这是在最基本的描述模型。

从长远来看,这种做法建立一个权威的网站将导致如下:

1.我们的网站的排名将在利基词组的每一个变化最大的关键字,和。

2.将有很大的内容,人们喜欢。

3.将有来自外部的相关网页/域的强大联系。

4.因为我们建立权威的,我们的内页瞄准长尾关键词的排名将几乎瞬间。我们的网站将获得超过我们的竞争对手这么多的额外重量。

5.我们将开始从吨的长尾搜索获得流量到我们的网站最终将出少数通过我们最大的关键词进来的游客数量(即使我们排名第1)。

这就是模型工作的方式的权力。

用ESTA策略的优点:

1.这是可持续的,长期的。您不必担心邮件更新一夜之间摧毁你的流量。

2.这是被动的11你建立权威的网站,尤其是当使用AdSense。我需要3-4周的时间回答问题,并经常保持同样的收入,甚至增加。的Adsense的美。

3.您打造一个真正的业务。 $ 10K /月的

I’m so excited you’ve decided to join this mini course. I’ve put a lot of work into putting this together and I can’t wait for you to go through everything.

Over the next few days, you’ll be getting 5 in-depth lessons from me that will equip you with the strategy you need to build a profitable niche site in 2016. Please don’t drop whatever you’re doing to immediately read through and complete the lesson; rather, free up some time each day, preferably when you’re done with your work, to really focus on the lesson.

A few housekeeping things first…

  • You can expect a lesson from me every 2 days.
  • You are encouraged to work along with each lesson and complete these assignments.
  • You’ll get a behind-the-scenes look at some of the biggest (and most effective) SEO strategies in the industry.
  • You’ll also see what’s been working for me personally.
  • But, most importantly, YOU will learn how to build your own profitable niche site.

So I hope you’re excited and go through all the lessons because I’ve designed this course to be step-by-step. Each lesson even more packed with powerful information on SEO, backlinking, and niche site growth than the last.

Ready to get going?

Let’s jump in!

How I grew my niche sites to $20,000/month + What’s working in 2017?

5 years ago, in 2009, I stumbled upon a sales page for a “secret system” that told me I would make $500+ every day, even in my sleep.

Get started immediately? Make more money than I ever imagined possible? Learn the “secret system” that nobody else knows about?

I WAS IN!

Unfortunately, it was one of those sleazy sales pages that we see so often in the internet marketing world, and I didn’t make ANY money with their “system.”

I know… I should have used my common sense and stayed away. But hey, I didn’t even know what the term, “internet marketing” meant at the time.

Even though falling for their “system” cost me money, I consider that day a blessing.

It introduced me to the world of online marketing and ultimately led me to where I am today.

Shortly after that failure, I learned about SEO, niche sites, and Adsense. I built my first niche site and grew it to a couple hundred dollars per month within a year.

To put it lightly… I was COMPLETELY HOOKED.

I read everything I could get my hands on and learned as much as I could about SEO and building niche sites.

Since then, I’ve grown my portfolio of niche sites to a full-time income and reached my first $10,000+ month in January of last year.

All with Adsense.

Why do I love Adsense?

The #1 reason is because Adsense is about as passive as it gets when it comes to business models. Along with the freedom that working online provides, Adsense gives you that extra freedom.

I can literally take months off from doing any work on my websites and income will stay the same, or even increase some months.

That’s the beauty of working with Adsense.

There’s no management, there’s no need to show up to meetings, there’s no need to meet deadlines or deliver work to anybody… It just runs quietly behind the scenes of your website.

Of course… I wouldn’t be where I am today if I just sat back and was satisfied with the passive income my sites were bringing in each month.

I’m constantly working on growing my sites and growing my income month to month. It’s so much fun once you get the ball rolling.

What you begin to notice as you start growing your website… is that once you start building some authority to your site, it grows very rapidly from that point on.

The SEO landscape has completely changed

A few years ago, it was ridiculously easy to rank in Google. There was no sandbox for new sites, and authority sites were given no credit.

A black-hat SEO could easily launch a new site, throw up a page with 100 words of content, and bomb it with thousands of links.

Within the next week, they would find themselves ranking #1… above all the authority giants in the niche.

Life was good.

Then… Google changed. They saw what was happening to the quality of their search results.

They pivoted. Soon, every search result was being dominated by the big brands and trusted authority sites.

The thin sites? Nowhere to be seen.

Most online marketers lost all their rankings, all their traffic, and all their income INSTANTLY.

That’s the way that Google has evolved over the years.

So how do you get to a full-time income with niche sites and Adsense in the current conditions?

THAT’S what I want to go through in this lesson.

The OLD way of building niche sites

In the past, building niche sites was a fairly easy way to get to $100/month in a short amount of time. As long as you avoided big competition and went after long-tail keywords, it was easy to rank your sites quickly and get a good amount of traffic coming in.

Try using that same approach today, and I see people full of frustration.

Long-tail searches are not so easy anymore. The search results are full of authority sites no matter how small the search volumes are for the keyword.

And aside from competition, small keywords won’t get you to $10k per month. It won’t even get you to $3k per month. You can’t build a niche site around a few 500-1000 searches/month keywords and expect it to make you thousands of dollars.

Instead, we have to approach our niche sites accordingly with our goal: building a long-term, high traffic media property with sustainable rankings.

What do I mean by sustainable rankings?

I mean rankings that don’t get destroyed whenever a new Google update gets released.

Believe it or not, sites created the proper way from the beginning CAN withstand the test of time. In fact, it gets stronger as more time passes. It gets rewarded when Google updates get released instead of being demolished by them.

Let’s see what’s working now, and how we can build these web properties for ourselves.

The NEW way of building niche sites

We first have to realize just how much weight is being given to big brands and trusted authorities now.

We can build all the micro sites we want. If we don’t build any authority to it, it won’t rank. It’s just that simple. Search volume is irrelevant.

We have to move away from the mindset of:
“How can we throw up some micro sites and quickly make a couple hundred bucks?”

Is it still possible to build such a site? Absolutely.
Is it a long-term, sustainable model? No.

You have no security. You have to approach these kinds of sites knowing that they can be wiped out one day.

In 2013, I quit my day job and started working on my sites full-time. At the time, they were consistently making around $3000/month ($100/day).

But I never would have quit my job if I were building sites using “shortcuts.” Even if I was making $5000/month… if my sites weren’t built the way I’m about to teach you in this course, I couldn’t have quit.

Why? Because it would have been too risky. I know a site built in such a way wouldn’t be sustainable.

So….

INSTEAD, we have to move towards the mindset of:
“How can we build out this site into a REAL business that makes 6 figures a year, and will be a SUSTAINABLE, LONG-TERM business model?”

The good news is that the conditions are better now than ever to do exactly that.

The people complaining that Google is dead are all complaining about one thing: spam is dead. Short cuts are dead. Quick rankings are dead.

But those looking to build real backlinks doing SEO the correct way, aiming to build a REAL business out of their sites are noticing that the possibilities look brighter than ever.

There are a few reasons for this:

1. Spam and quick rankings are dead: Remember the days when you could outrank aged authority sites by bombing thousands of links at your brand new site? Those days are gone. If you’re the one with the authority site, you won’t be frustrated by these thin competitors outranking you when they don’t deserve it.

2. Authority sites are given so much weight: They’re given more weight than ever to combat spammers. It makes sense. As Google fights to make their search results higher quality, the results are weighted toward trusted sites that have built this authority.

3. It’s easy to rank without links anymore: I don’t mean you can build a brand new site and just start ranking immediately without building any links. BUT… if you have an authority site with a good domain authority and a lot of links pointed at it, you can pump out content that immediately shoots to the top page without any link building.

Because of your site’s established authority, your “inner pages” (explained later) are given more weight than pages from other sites.

What it takes to build a site to 4-5 figures/month

One word: authority.

Growing a single authority site to $10k/month is so much easier and faster than building a batch of small niche sites that add up to $10k/month.

And this is a break down of the model we’re working towards…

The way we’re going to approach our authority sites is:

1. Target the biggest keywords in the niche.

2. Consistently build links to these pages targeting the big keywords.

3. Build out the site with inner articles.

4. Pull in tons of long-tail traffic.

5. Not right away, but eventually our rankings will rise for our big keywords.

That’s the model in the most basic description.

In the long run, this approach to building an authority site will result in the following:

1. Our site will rank for the biggest keywords in the niche, and every variation of the phrase.

2. It will have great content that people love.

3. It will have powerful links from relevant external pages/domains.

4. Because of our built authority, our inner pages targeting long-tail keywords will rank almost instantly. Our site will be given so much extra weight over our competitors.

5. We will start getting traffic to our site from tons of long-tail searches which will eventually out number the number of visitors who come in through our biggest keywords (even when we’re ranking #1).

THAT’S THE WAY THE AUTHORITY MODEL WORKS.

Benefits of using this strategy:

1. It’s sustainable and long-term. You don’t need to worry about spam updates demolishing your traffic overnight.

2. It’s passive once you build authority to the site, especially when using Adsense. I frequently take 3-4 weeks off and income stays the same or even increases. The beauty of Adsense.

3. You build a REAL business. $10k/month is a real business. We’re going to be driving a lot of traffic to our niche site and you have a lot of opportunities to grow.

4. You have an amazing valuable asset. A site making $10k/month can be sold for around $250,000-$300,000. Especially with the type of links and the amount of authority we’re going to be building to our site, that alone makes the domain extremely valuable.

In the next lesson, we’ll go over how to identify and select PROFITABLE niches that have the potential to be grown to millions of unique visitors per month, and 4-5 figures in revenue.

It’s a lot easier than you might think 😉

What’s next??

What’s the biggest thing you’re struggling with right now?

Just hit reply and let me know. I’d love to hear from you.

Here’s a recap of the class so far:

Lesson 1 – How I grew my niche sites to $20,000/month (Current Lesson)
Lesson 2 – The most profitable niches for Adsense & how to find them
Lesson 3 – What does it take to get to $100/day? Here are the numbers…
Lesson 4 – Link building strategies that WORK in 2016 and beyond.
Lesson 5 – Building a high-traffic niche site (putting it all together)

Chris

先临摹。SEO 没什么理论,有效的都是实践中总结出来的结论。如果你是电商,就去看和你品类相似的网站的产品页 Html 是怎么写的,产品目录怎么映射到了网站结构上。死盯他们的新产品上线后页面的调整过程,把核心词,相关词一遍一遍放在搜索引擎里去验证。 

临摹到位了,多数情况什么也不会发生,你的网站排名不可能一下子就跃居榜首,只是让你彻底对页面级调整死心,把心思放在网站的价值提升上去,要深刻理解搜索引擎。搜索引擎是过去 10 年互联网上让消费者最受益的技术产品,总体来看,搜索引擎是为了用户更低成本找到更高价值的信息而存在的。不会为了 SEO 而 SEO,不要老问为什么上周还排在第一页,为什么这周就搜不到自己网站了,这对消费者不重要,他们压根没想过你的网站为什么搜索不到了,他们肯定找到了更好的了。 

临摹不到位,不是说不能做别的,而是你不死心,老会觉得页面这里还可以调调,那里还可以动动,其实作用都不大,今天的搜索引擎已经不是你写几个 Meta Keywords 就乖乖听话的。所以,一扳手把这第一步螺丝拧死,再做别的。 

接下来做什么呢? 

说实话我觉得自学的话,没什么可以做的了。有空可以下载一本书来看,比如 Search Engine Optimization Starter Guide (http://goo.gl/UP32X)。请注意,SEO 没什么理论,有效的都是实践中总结出来的结论,所以自学真的可能到这里就缺乏驱动力了。想再提升,就需要一个非常真实的目标,要非常具体,一周卖出 300 双鞋子,搞 5000 个注册,流量长 3 倍这样的目标。 

有了具体的目标,你的信心才有机会被打击,一周过去了,你才发现,搜不到啊,还是搜不到啊!本来满脸自信,现在一脸空白的搜索框,里面全是问号……别急,机会来了,因为你实在找到不什么可以做,自然开始转移思路,空白的搜索框里开始出现一行字「流量到底是怎么来的?」 

流量来源,是的,以前你从来没想过这会是一个问题。流量不是从搜索引擎来的吗?呵呵,这么想就等于是从天上掉下来的一样。好吧,回到原点,把你关心的关键词全部放到搜索引擎里再仔细观察,看到了吧,你发现了很多平时不去的论坛,BBS,新闻网站,点进去看,这不是软文吗?是的,同时也是外链,一条条通向你网站的公路。 

于是你又有事情干了,但很快你就发现软文这种东西,大有学问,那些论坛的版主一个比一个铁面,带个外链就删贴,说几句好话就封 ID。从此,你走上了发外链的不归路,为了对付种种封杀,写作水平越来越好,每天还养成了看新闻的习惯,也不是每篇必软,经常要照顾一下自己的中立形象,时不时来个横向对比,运气好的时候借热点新闻搭个车…… 

网站开始有流量了,排名也有了。然后,有一天,你干了一件坏事,你觉得发外链太麻烦了,你发现有一种东西叫自动建站工具,一瞬间可以搞出几百个论坛,个个有自动更新的内容,完全没有烦人的版主,恨不得每篇文章都可以加外链。你开始幻想从此鸟枪换大炮,贫农变小康,Alexa 排名进入 TOP 100 指日可待,明天早上起来睡在数不尽的钞票上。然后,一夜之间,你所有的排名,全没了。 

你被 K 站了(因为作弊,被搜索引擎反垃圾小组盯上,清空了网站的所有 Rank)。这时,你会和所有被 K 的站长一样,冲到 SEO论坛里忿忿不平地发了一贴,× 月 ××××× IP × PR 被 K,怎么办? 

答案是没办法。 

实际上能走到这一步的,一定都做了很多的辛苦工作。但千万别一路走完,你应该在某一步停下来,在 SEO 的过程中,一旦开始撬动了流量的大门,就要逐步回到用户上去,回到网站真正的价值上去。千万别想钻空子。09 年我参加了一个网络营销的会议,点石的创始人其一石头在会上说,做 SEO 不应该是千方百计对钻搜索引擎的空子,想想 Google 的工程师,他们打击钻空子,消灭垃圾站,他们的所有工作都围绕用户如何更方便展开,你想钻空子,就是和 Google 全体工程师——一群几乎是最聪明的工程师在打仗,你肯定会被扫平。 

抱歉,我说得很不指南,但知易行难和知难行易都是正确的,一笑。

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来源:zhihu.com

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